Mod_01.jpg

Museum of Design

Identity proposal for the Museum of Art & Design (NYC).

This series explores the museum's possible new rebrand and identity collateral.

In addition, I created a proposal interactive smell exhibition called "Smell-Blind" to showcase works of smell artist Sissel Tolass. Smell-Blind was designed to introduce visitors to the idea of seeing with your nose.

Concept, Graphics, Layout | Edmund Liang
Mentors | Brad Bartlett & Paul Hoppe

edmundliang_mod_03.jpg
Design Process of Logo

Design Process of Logo

This is only a mere fraction of the possibilities I covered.

Business Cards

Business Cards

Logo & Identity Collateral

Logo & Identity Collateral

It’s all in the details — letterheads, envelopes, tickets, business cards, wax seals, stamps, paper clips, posters, wayfinding, and more.

Event Posters

Event Posters

edmundliang_smellblind_04.jpg
Installation Concept No. 2

Installation Concept No. 2

Variation of the installation by exhibit title wall.

Wayfinding

Wayfinding

How could the new visual language be utilized in real space?

Desktop Version

Desktop Version

Mobile Versions

Mobile Versions

Responsive design across all viewport sizes.