Museum of Design

Identity proposal for the Museum of Art & Design (NYC).

This series explores the museum's possible rebrand and identity collateral. In addition, I created a proposal interactive smell exhibition called "Smell-Blind" to showcase works of smell artist Sissel Tolass. Smell-Blind was designed to introduce visitors to the idea of seeing with your nose.

Concept, Graphics, Layout | Me
Mentors | Brad Bartlett & Paul Hoppe

Concept logo for the museum’s rebrand.

There were 100s of explorations.

What could it look like on larger viewports?

What about smaller viewports?

Concept of what the website could be with the new rebranding.

It’s all in the details—letterheads, envelopes, tickets, business cards, wax seals, stamps, paper clips, posters, wayfinding, etc.

Close-up details.

Expanding on the logo to use for marketing.

How does the new design language affect wayfinding?

Variation of the installation by exhibit title wall. A showcase of all the smells captured by Sissel Tolaas.

Close-up detail of bottles containing various odors.